{"title":"Collections - Rosie Posey","description":"\u003cp\u003eThis collection is inspired by my little girl, Bailey, and her love for dressing up—capturing the sweetness, imagination, and joy of childhood.\u003c\/p\u003e","products":[{"product_id":"willow-puff-dress-color-cream","title":"Willow: Puff Sleeve Dress : Color Cream","description":"\u003cp\u003e\u003cspan\u003eMade from airy linen, this dress features sweet puff sleeves and classic front-button\u003c\/span\u003e detailing\u003cspan\u003e for an effortlessly timeless look—perfect for warm-weather days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaterial: 40 % cotton, 60 % linen\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCare Instructions: Machine wash cold. For best results, hang or lay flat to dry.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosie Posey ","offers":[{"title":"4-5 years","offer_id":50922113630523,"sku":"RP-WPDB9","price":36.99,"currency_code":"USD","in_stock":true},{"title":"5-6 years","offer_id":50922113663291,"sku":"RP-WPDB10","price":36.99,"currency_code":"USD","in_stock":true},{"title":"6-7 Years","offer_id":51303366754619,"sku":null,"price":36.99,"currency_code":"USD","in_stock":true},{"title":"8-9 years","offer_id":51303366787387,"sku":null,"price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/ChatGPT_Image_May_8_2026_08_53_43_PM.png?v=1778291754"},{"product_id":"willow-puff-dress-color-light-blue","title":"Willow Dress : Puff Sleeve Dress","description":"\u003cp\u003e\u003cspan\u003eMade from airy linen, The Willow Dress features sweet puff sleeves and \u003c\/span\u003eclassic front button detailing for an effortlessly timeless look—perfect for warm-weather days.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaterial: 60% Linen 40% Cotton \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCare Instructions: Machine wash cold. For best results, hang or lay flat to dry.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rosie Posey","offers":[{"title":"3-4 years \/ Light Blue","offer_id":50962957533499,"sku":"RP-DWPDB-3-4","price":36.99,"currency_code":"USD","in_stock":false},{"title":"4-5 years \/ Light Blue","offer_id":51078141280571,"sku":"RP-DWPDB-4-5","price":36.99,"currency_code":"USD","in_stock":true},{"title":"5-6 years \/ Light Blue","offer_id":50962958319931,"sku":"RP-DWPDB-5-6","price":36.99,"currency_code":"USD","in_stock":false},{"title":"6-7 Years \/ Light Blue","offer_id":50962958385467,"sku":"RP-DWPDB-6-7","price":36.99,"currency_code":"USD","in_stock":true},{"title":"8-10 years \/ Light Blue","offer_id":50962958254395,"sku":"RP-DWPDB-8-10","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/ChatGPT_Image_May_8_2026_08_35_28_PM.png?v=1778290593"},{"product_id":"meadow-blouse","title":"Meadow Blouse Yellow Floral","description":"\u003cp\u003eDelicate ruffle detailing at the neckline elevates this versatile little girl blouse, designed to layer beautifully over a sleeveless dress or stand alone as a charming everyday piece. \u003c\/p\u003e\n\u003cp\u003eMaterial: 100 % cotton\u003c\/p\u003e\n\u003cp\u003eCare Instructions: Machine wash cold. Hang or lay flat to dry.\u003c\/p\u003e","brand":"Rosie Posey ","offers":[{"title":"Pale Yellow Floral \/ 12-18m","offer_id":51078772949307,"sku":"RP-BMBCF-12-18","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Pale Yellow Floral \/ 18-24 m","offer_id":50962454741307,"sku":"RP-TTBMBCF-01","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Pale Yellow Floral \/ 2-3 years","offer_id":50962460475707,"sku":"RP-TTBMBCF-01","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Pale Yellow Floral \/ 3-4 years","offer_id":51078772982075,"sku":"RP-MBYF-3-4","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/ChatGPT_Image_May_9_2026_07_22_35_AM.png?v=1778329401"},{"product_id":"soft-summer-striped-dress","title":"Soft Summer Striped Dress Pale Pink","description":"\u003cp data-start=\"238\" data-end=\"604\"\u003eDesigned for sunshine-filled days, this pastel-stripe flutter-sleeve dress is a must-have for your little girl’s summer wardrobe. Crafted from lightweight, breathable fabric, it keeps her cool and comfortable while offering a sweet, timeless look. The soft vertical stripes and flutter sleeves add a playful charm that’s perfect for everyday wear or special outings.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"764\"\u003eWhether she’s headed to a playdate, family gathering, vacation, or summer celebration, this girl’s striped dress offers effortless style with all-day comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"766\" data-end=\"790\"\u003eWhy You’ll Love It:\u003c\/h4\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003eFlutter Sleeves for Girls:\u003c\/b\u003e Soft, airy sleeves provide freedom of movement and a charming silhouette\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003eLightweight \u0026amp; Breathable Fabric:\u003c\/b\u003e Ideal for warm weather, keeping her cool and comfy\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003ePastel Stripe Design:\u003c\/b\u003e A cheerful, versatile pattern perfect for summer outfits\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003eEasy Everyday Wear:\u003c\/b\u003e Great for playdates, family outings, photos, and special occasions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: .5in;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMaterial: 100% Cotton\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCare Instructions: Machine wash cold. Hang or lay flat to dry.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rosie Posey ","offers":[{"title":"Pink \/ 2-3 years","offer_id":50962481348923,"sku":"RP-CSSSPI-01","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Pink \/ 3-4 years","offer_id":50962481381691,"sku":"RP-CSSSPI-01","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 4-5 years","offer_id":51078122635579,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 5-6 years","offer_id":50962481414459,"sku":"RP-CSSSPI-01","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Pink \/ 6-7 Years","offer_id":51078125879611,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false},{"title":"Pink \/ 7-8 years","offer_id":50962481447227,"sku":"RP-CSSSPI-01","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Pink \/ 8-10 years","offer_id":51078127059259,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/girl_800x800_d6d9966e-788b-46dc-8267-badb6bea97b0.png?v=1775257243"},{"product_id":"soft-ruffle-top","title":"Soft Ruffle Top","description":"\u003cp data-end=\"427\" data-start=\"116\"\u003eThis pretty ruffle sleeve top is a warm-weather favorite for little girls. Designed with soft flutter sleeves and a comfortable fit, it’s lightweight, breathable, and perfect for everyday wear. Easy to dress up or down, this versatile summer top pairs beautifully with skirts, shorts, or pants for any occasion.\u003c\/p\u003e\n\u003cp data-end=\"452\" data-start=\"429\"\u003e\u003cstrong data-end=\"452\" data-start=\"429\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003eSoft Ruffle Sleeves:\u003c\/b\u003e Add a sweet, feminine touch while allowing easy movement\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003eLightweight \u0026amp; Comfortable:\u003c\/b\u003e Ideal for play days, outings, and warm summer weather\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003eEasy to Style:\u003c\/b\u003e Perfect for casual wear or dressed up for special occasions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003eA simple, stylish staple made for play and all-day comfort.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMaterial: 95% cotton, 5% spandex\u003c\/p\u003e","brand":"Rosie Posey","offers":[{"title":"Dusty Pink \/ 5-6 years","offer_id":51234108899643,"sku":"RP-TTSRPI-5","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Dusty Pink \/ 7-8 years","offer_id":51234108866875,"sku":"RP-TTSRPI-6","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Dusty Pink \/ 4-5 years","offer_id":51303355842875,"sku":"RP-TTSRPI-4","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/ChatGPTImageFeb7_2026_06_53_16AM.png?v=1770468863"},{"product_id":"bluebell-linen-dress","title":"Bluebell Linen Dress","description":"\u003cp data-start=\"148\" data-end=\"485\"\u003eThis soft blue puff sleeve dress is a timeless addition to your little girl’s wardrobe. Designed with a classic square neckline, gentle puff sleeves, and a flowing tiered skirt, it offers both comfort and effortless charm. Crafted from lightweight, breathable fabric, it’s perfect for warm days, special moments, and everyday wear alike.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"613\"\u003eWhether styled for family gatherings, portraits, or simple play, this dress moves beautifully and feels as lovely as it looks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"615\" data-end=\"635\"\u003eDetails to Love:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"638\" data-end=\"719\"\u003e\n\u003cstrong data-start=\"638\" data-end=\"655\"\u003ePuff Sleeves:\u003c\/strong\u003e Softly gathered sleeves add a classic, vintage-inspired touch\u003c\/li\u003e\n\u003cli data-start=\"722\" data-end=\"795\"\u003e\n\u003cstrong data-start=\"722\" data-end=\"758\"\u003eLightweight \u0026amp; Breathable Fabric:\u003c\/strong\u003e Keeps her comfortable all day long\u003c\/li\u003e\n\u003cli data-start=\"798\" data-end=\"862\"\u003e\n\u003cstrong data-start=\"798\" data-end=\"818\"\u003eSquare Neckline:\u003c\/strong\u003e Timeless and flattering for easy dressing\u003c\/li\u003e\n\u003cli data-start=\"865\" data-end=\"927\"\u003e\n\u003cstrong data-start=\"865\" data-end=\"882\"\u003eTiered Skirt:\u003c\/strong\u003e Allows movement, twirling, and everyday play\u003c\/li\u003e\n\u003cli data-start=\"930\" data-end=\"1007\"\u003e\n\u003cstrong data-start=\"930\" data-end=\"950\"\u003eVersatile Style:\u003c\/strong\u003e Ideal for special occasions, photos, or casual outings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1009\" data-end=\"1093\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1093\"\u003eA beautifully made dress designed for comfort, movement, and sweet everyday moments.\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1093\"\u003eMaterial: 40 % cotton, 60 % linen\u003c\/p\u003e","brand":"Rosie Posey","offers":[{"title":"3-4 \/ Light Blue","offer_id":51207150043451,"sku":"RP-DRBLD-3-4","price":37.99,"currency_code":"USD","in_stock":true},{"title":"5-6 \/ Light Blue","offer_id":51207150076219,"sku":"RP-DRBLD-5-6","price":37.99,"currency_code":"USD","in_stock":true},{"title":"6-7 \/ Light Blue","offer_id":51207150108987,"sku":"RP-DRBLD-6-7","price":37.99,"currency_code":"USD","in_stock":true},{"title":"8-9 \/ Light Blue","offer_id":51207150141755,"sku":"RP-DRBLD-8-9","price":37.99,"currency_code":"USD","in_stock":false},{"title":"10 \/ Light Blue","offer_id":51207150174523,"sku":"RP-DRBLD-10","price":37.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/ChatGPT_Image_May_4_2026_03_24_22_PM.png?v=1777926385"},{"product_id":"denim-daisy-embroidered-two-piece-set","title":"Denim Daisy Embroidered Two-Piece Set","description":"\u003cp\u003eThis sweet denim two-piece set features delicate daisy embroidery and a relaxed, sleeveless design perfect for warm-weather layering. Made from soft, lightweight denim, it’s comfortable for everyday wear and easy to style. Wear it on its own for sunny days or layer it over a short-sleeve top or blouse for a charming, versatile look.\u003c\/p\u003e\n\u003cp\u003eMaterial: 85 % cotton, 15 % polyester\u003c\/p\u003e","brand":"Rosie Posey","offers":[{"title":"6-12 month","offer_id":51078171656507,"sku":"RP-OFDDE-6-12","price":28.99,"currency_code":"USD","in_stock":true},{"title":"12-18m","offer_id":50965748449595,"sku":"RP-OFDDE-12-18","price":28.99,"currency_code":"USD","in_stock":true},{"title":"18-24 m","offer_id":50965748285755,"sku":"RP-OFDDE-18-24","price":28.99,"currency_code":"USD","in_stock":true},{"title":"2-3 years","offer_id":50965748384059,"sku":"RP-OFDDE-2-3","price":28.99,"currency_code":"USD","in_stock":false},{"title":"3-4 years","offer_id":50965748351291,"sku":"RP-OFDDE-3-4","price":28.99,"currency_code":"USD","in_stock":true},{"title":"4-5 years","offer_id":51080964800827,"sku":"RP-OFDDE-4-5","price":28.99,"currency_code":"USD","in_stock":true},{"title":"5-6 years","offer_id":51078727467323,"sku":"RP-OFDDE-5-6","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/Little_girl_with_plush_lamb_toy.png?v=1775912534"},{"product_id":"sweet-lace-tank","title":"Sweet Lace Tank","description":"\u003cp\u003eA perfect little tank top with a delicate ruffle collar, designed for both play and dress-up. Easy to pair with shorts for everyday wear or styled with a skirt for a more polished look, this versatile tank is a warm-weather favorite.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rosie Posey","offers":[{"title":"Light Purple \/ 6-7 Years","offer_id":50962859131195,"sku":"RP-TTTSLP-6","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Purple \/ 8-9 years","offer_id":51139270967611,"sku":"RP-TTTSLP-8","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Pink \/ 6-7 Years","offer_id":51139271000379,"sku":"RP-TTTSLPI-6","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Pink \/ 8-9 years","offer_id":51139271033147,"sku":"RP-TTTSLPI-8","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/Charming_smile_and_soft_curls.png?v=1775948025"},{"product_id":"delicate-cream-blouse","title":"Delicate Cream Blouse","description":"\u003cp\u003eIntroducing a blouse that’s both sweet and timeless. This cream blouse features a charming ruffled collar that adds a soft, classic touch to any outfit. Made from a lightweight, breathable fabric, it’s comfortable for everyday wear and perfect for layering or wearing on its own.\u003c\/p\u003e\n\u003cp\u003eMaterial: 50% rayon, 20% nylon, 25% polyester, 5% spandex\u003c\/p\u003e","brand":"Rosie Posey","offers":[{"title":"6-12 month","offer_id":51078107758907,"sku":"RP-TDCBLO-6-12","price":16.5,"currency_code":"USD","in_stock":true},{"title":"12-18m","offer_id":50965450260795,"sku":"RP-TDCBLO-12-18","price":16.5,"currency_code":"USD","in_stock":true},{"title":"18-24 m","offer_id":50965450293563,"sku":"RP-TDCBLO-18-24","price":16.5,"currency_code":"USD","in_stock":true},{"title":"3-4 years","offer_id":51081218130235,"sku":"RP-TDCBLO-3-4","price":16.5,"currency_code":"USD","in_stock":true},{"title":"4-5 years","offer_id":51080915681595,"sku":"RP-TDCBLO-4-5","price":16.5,"currency_code":"USD","in_stock":true},{"title":"5-6 years","offer_id":50965450359099,"sku":"RP-TDCBLO-5-6","price":16.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/ChatGPT_Image_May_9_2026_06_05_18_AM.png?v=1778324828"},{"product_id":"heirloom-lace-knit-socks","title":"Heirloom Lace Knit Socks","description":"\u003cp\u003eThese lace ruffle knit socks add a timeless touch to any little outfit. Designed with a soft diamond-knit texture and finished with a delicate lace ruffle cuff, they’re both comfortable and charming. Made from a cozy, stretchy knit, they’re easy to wear and gentle on little feet.\u003c\/p\u003e\n\u003cp\u003eMaterial: 80 % cotton, 18 % nylon, 2 % spandex \u003c\/p\u003e","brand":"Rosie Posey","offers":[{"title":"Dark Tan \/ 0-1 years","offer_id":50962909299003,"sku":"RP-ASHLDT-01","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Dark Tan \/ 1-4 years","offer_id":50965564227899,"sku":"RP-ASHLDT-01","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Dark Tan \/ 5-8 years","offer_id":50965564260667,"sku":"RP-ASHLDT-01","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Cream \/ 0-1 years","offer_id":50962909331771,"sku":"RP-ASHLDT-02","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Cream \/ 1-4 years","offer_id":50965564293435,"sku":"RP-ASHLDT-02","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Cream \/ 5-8 years","offer_id":50965564326203,"sku":"RP-ASHLDT-02","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 0-1 years","offer_id":50962909364539,"sku":"RP-ASHLDT-03","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 1-4 years","offer_id":50965564358971,"sku":"RP-ASHLDT-03","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 5-8 years","offer_id":50965564391739,"sku":"RP-ASHLDT-03","price":6.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 0-1 years","offer_id":50962909397307,"sku":"RP-ASHLDT-04","price":6.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 1-4 years","offer_id":50965564424507,"sku":"RP-ASHLDT-04","price":6.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 5-8 years","offer_id":50965564457275,"sku":"RP-ASHLDT-04","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/ChatGPTImageFeb7_2026_01_31_14PM.png?v=1770492727"},{"product_id":"ruffle-t-shirt","title":"Simple but Sweet T-shirt","description":"\u003cp data-end=\"1067\" data-start=\"893\"\u003eSoft, comfortable, and effortlessly cute—this flutter sleeve top features delicate ruffle details and pairs perfectly with shorts, skirts, or layers.\u003c\/p\u003e\n\u003cp\u003eMaterial: 95% cotton, 5% spandex\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rosie Posey","offers":[{"title":"Lilac \/ 4-5 years","offer_id":51078819742011,"sku":"RP-TTSRL-4","price":12.45,"currency_code":"USD","in_stock":true},{"title":"Lilac \/ 5-6 years","offer_id":51078819774779,"sku":"RP-TTSRL-5","price":12.45,"currency_code":"USD","in_stock":true},{"title":"Lilac \/ 6-7 Years","offer_id":51078819807547,"sku":"RP-TTSRL-6","price":12.45,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7906\/4123\/files\/Smiling_girl_in_cozy_room.png?v=1775248221"},{"product_id":"cream-bluebell-linen-dress","title":"Cream Lace up Linen Dress","description":"\u003cp data-start=\"148\" data-end=\"485\"\u003eThis soft cream puff sleeve dress is a timeless addition to your little girl’s wardrobe. Designed with a classic square neckline, gentle puff sleeves, and a flowing tiered skirt, it offers both comfort and effortless charm. 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